Was 2017 the Worst at the Box Office for movies?

If you were disappointed in the box office movies of 2017, you weren’t the only one. According to BoxOfficeMojo.com, ticket sales dropped for the first time in 25 years when Disney’s Aladdin was leading the way. It’s not for a lack of good movies either. This year gave way to Guardians of the Galaxy vol. 2, Star Wars: The Last Jedi, Beauty and the Beast, and It.

With a large part of box office success coming from superhero films, one has to wonder if we’re just running into superhero fatigue. Many celebrities have spoken out about their unwillingness to work superhero films and even some, like Jodie Foster, have spoken up that the genre is killing the movie going experience.

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However, that couldn’t be further from the truth. Good and bad movies have been staples of the industry for years. For every Die Hard there’s been a Robocop (reboot), for every Step Brothers there’s been a Semi-Pro, and every Toy Story there’s been an Emoji movie. All of them have had the appeal of the masses. Some out perform and others just plain stink.

The superhero film is no different. Not every one is going to be as good as The Dark Knight trilogy. Superhero films are far from the biggest culprit for box office originality. Point out every reboot and remake coming out these days and push lacking originality if you want but movies have been rebooted since the dawning of the film era. Sorry fans, George Clooney was not the first Danny Ocean. If there’s a movie out there to be made, someone has probably already made a similar one too it.

Blame streaming services too if you want. People might not be going to the movies in favor of home viewing. However, after about a month or two of a subscription service, you’ll be bored with the choice and begging friends for suggestions. Nothing about streaming services offers new and quality viewing of movies we haven’t seen before, at least not consistently. You might occasionally find a diamond in the rough but those movies are few and far between.

So 2017 was a down year for ticket sales. Sometimes its bound to happen. Blame films all you want, but the average movie going experience for date night costs almost the same amount as seeing your favorite band in concert between tickets and concession. If its not the cost of the movies that get you, the popcorn and drink alone for one person is almost 20 bucks. You learned about it in economics class, supply and demand. Cost too high? Purchases drop. Hopefully with new subscription services like MoviePass, box office numbers will rebound, but don’t point the box office fingers at the movie goers, when technology has made production on movies increase.

 

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